Privacy policy

EFFECTIVE DATE: November 28, 2023

This Privacy Policy informs you how we collect and process your data. is called 'we,' 'us,' or 'our' throughout this Privacy Policy. We are the primary data controller for this website.

You must read this Privacy Policy and any other privacy notice or fair processing notice we may provide on specific occasions when we collect or process personal data about you so that you are fully aware of how and why we use your data. This Privacy Policy supplements the other notices and is not intended to override them.

We may change this Privacy Policy anytime by posting the amended terms here. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes to this Privacy Policy and their rationale by email.

We respect the privacy rights of our visitors and recognize the importance of protecting the information collected about them. This privacy policy is about how we collect, store, and use the personal information you provide.

If you are under 18, you must inform a parent or guardian about our privacy policy to obtain their agreement to the privacy policy before registering, subscribing to, or placing an order with us.


We collect and process only the required data to allow us to provide our services to you. We collect the following data when you browse or shop at

We process the personal data required to complete and dispatch your purchase, including your name, billing address, delivery address, payment details, mobile number, telephone number, and email address. We'll get your email address to confirm your order and then get your telephone number so we can contact you if there are any issues with the order.

When you sign up for our free or discounted trial subscription, we collect your email address.

If you register for our account, we collect your name, email address, password, country, and IP address.

When you contact our Customer Service team, we may collect additional data to help us resolve any queries relating to your order, delivery, payments, or any other questions.

We collect and process data about your browsing on, including the pages you visit and how you interact with these pages. If you have registered for an account, we collect browsing data about your access to the dedicated areas of the website.

If you are a customer or have given us your consent, we may collect and process your data for marketing activities.

If you provide us with someone else's data - for example, if you purchase a product to be delivered to a friend or as a gift - we will collect and process the personal data required to complete the transaction, such as the name, delivery address and other contact details for your friend. If you receive an item as a gift, we will process your data only to fulfill the gift request and our contractual obligations.

When you call our Customer Service team, your call will be recorded for training and fraud prevention.


We collect information about your use of our online services using cookies. Cookies are tiny files that we send to your computer or other device that we can access when you visit our site. Cookies help us remember who you are and additional information about your visits. They can help display the information on a website in a way that matches your interests. Most major websites use cookies.


Whenever you give us your personal information, we will use it by applicable privacy laws and for the purposes set out in this policy, on the data entry forms you complete, in any relevant terms and conditions, and on pages or emails that link to the data entry forms.

When you use our services: Your information will be used in the first place to provide the products, services, or information you have asked for and to provide you with a personalized shopping experience. We keep the information you provide and may use it for several purposes, including (i) accounting, billing, reporting, and audit; (ii) credit checking or screening; (iii) authentication and identity checks; (iv) credit, debit or other payment card verification and screening; (v) debt collection; (vi) safety, security, health, training, administrative and legal purposes; (vii) data matching and dedupe, statistical and market analysis, and marketing information; (viii) advertising and marketing for us, our Group and third parties; (ix) developing, testing and maintaining systems; (x) studies, research, and development; (xi) customer surveys; (xii) customer care and to help us in any future dealings with you, for example by identifying your requirements and preferences; (xiii) where required by law or in connection with legal proceeding or disputes; and (iv) any other uses set out in the terms and conditions for the use of our services. For these purposes, we may disclose your information to one or more of the other organizations listed in the section called “Who we share your personal information with.”

Saved payment card details will only be shared with our payment partner and not with any other third parties and will only be used to process your order using our payment partner's systems.

If you subscribe to us, we may also use your personal information to send you marketing updates, as detailed in the next section.

Tracking how our online services are used: We use third parties to collect and share information from visitors to our online services and analyze it to build a picture of how people use our websites. This helps us improve the services we offer. We may also give anonymous statistics about visitors to other reputable organizations, but our information will not include details allowing these organizations to identify you.

Testimonials: If you give us feedback, we may use it to improve our services and publish it online or offline to promote our business and services. We will ask for your permission before we post it.

Comments and reviews submitted to our online services: If you wish to submit a comment or feedback on featured merchandise, we may (but are not obliged to) publish your comment online to promote our business and services. We will collect your name or username, which will be displayed next to your comment, which will be published.

Mobile services: When you request our mobile services, we may keep your mobile phone number, the make and model of your phone, the operating system used by your phone, and details of your network operator, and we will link a unique identifier to your mobile phone number. We’ll store your device's language and country. We need this information to provide the features and services enabled through our mobile services and to administer our mobile service.

Social networks: If you follow us or interact with us on any of our pages on third-party social media platforms, such as Instagram, Facebook, Twitter, Pinterest, and Google+, the information you provide will be subject to the third-party’s privacy policy, as well as this privacy policy.

Customer surveys: Now and again, we may ask you for your opinion on our services and the products you have purchased through our services. When we do research or surveys, we may use cookies and combine the information collected by those cookies with your answers.

Do you know who we will share your personal information with?

We will share your information with other companies in our Group, who may use it for their business purposes, as set out in their privacy policy. These purposes may include financial reporting and analysis, strategic planning, the development of customer segmentation and metrics to provide a consistent view of our customer base, research, and analytics to help us source the right products in the future and make better product recommendations, more effective targeting of our marketing campaigns, the creation of inspiring content and editorial features, the development of new products and collaboration opportunities with designer brands. It will also be used to provide more tailored marketing by phone, post, email, SMS, or any other means (electronic or otherwise), and you expressly agree to such use.

Occasionally, we may contact third-party business partners to provide information about you or collect personal information. We may also share or match your data with third-party business partners to provide you with the products, services, or information you ask for or interest-based advertising. We may pass your information onto one or more of the following organizations: (i) data processing companies, mailing houses, and other third-party suppliers working on our Group’s behalf; (ii) ad-serving agencies and other advertising intermediaries; (iii) credit reference or fraud prevention agencies, which may keep a record of that information; (iv) research students, universities and other research and development organizations; (v) regulatory bodies, government and enforcement agencies, such as the police.

Now and again, we receive requests for information from government departments, the police, and other enforcement agencies. If this happens, and there is a proper legal basis for providing your data, we will give it to the organization asking for it.

We collate information about site traffic, sales, wish lists, and other commercial information, which we may pass on to third parties. Still, this information does not include any details that can identify you personally.

Could you let us know where we process your personal information?

Using your information as described in this policy may involve sending your information outside the European Economic Area (EEA). When we do this, we ensure appropriate steps are taken to protect your personal information and rights. By providing us with your personal information, you agree that we may transfer, store, and process your information outside the EEA. Governments in certain countries, such as the USA, have broad powers to access data for security, crime prevention and detection, and law enforcement.


We offer you the chance to receive news, which, depending on what you prefer, we will talk with you by phone or send you via email, SMS, and direct mail. These may include alerts for new products, features, enhancements, special offers, upgrade opportunities, contests, events of interest, and one-off marketing promotions. You can opt out of receiving these updates if you wish.

You have the right to ask us not to use your personal information for marketing. We will always offer you the opportunity to unsubscribe from any service or update you have subscribed if you change your mind. We will tell you how to unsubscribe whenever you receive marketing from us. To opt out of direct mail, please get in touch with our Customer Service team by email at [email protected]


We will take care of your information's security, integrity, and privacy; we will take care of it. We have implemented technology and security policies designed to protect the personal information we hold about you. We also follow the security procedures that applicable privacy laws require. These cover storing, using, and releasing any information you have provided and measures designed to prevent unauthorized access or use. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption that encrypts your data before sending it to us to protect it from unauthorized use.


Our online services contain hyperlinks to websites owned and operated by other organizations, such as PayPal, Stripe, and other Credit Card Companies. These websites have privacy and cookie policies; we want you to read them. They control how your personal information is used when you give it to these other organizations, or they collect it with cookies. We do not approve any other websites and are not responsible for any information, material, products, or services on or accessible through those websites or for the privacy practices of websites run by other organizations. If you use these other websites, you can just do that at your own risk.


We may update this privacy policy occasionally, so you should check it whenever you give us personal information or use our website.